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About Spoonful

Spoonful brings small, innovative food brands to the people who need them most — YOU! 1 in 3 Americans follow a special diet, but clean label products are missing from shelves, because smaller brands have a tough time affording the high costs of big retail. To change this, we're creating an open marketplace for brands to rise organically. We’re rearranging grocery aisles by diet type and reimagining inventory by letting you decide what we carry next. Our end goal is to shake up a highly concentrated grocery system and empower millions of Americans to eat what helps them feel their best.

How it works

Shop new,innovative brands

Discover new products

Shop the latest products that match your diet and have them delivered right to your door.

Ask the community

Ask the community

Get advice and product recommendations from people that eat just like you.

Bring better brands to market

Help small brands grow

Share your thoughts and vote on new products as they are added to Spoonful each day.

Team Spoonful

Deepa Krishnan

Deepa Krishnan, Founder/CEO

Deepa is a lifelong vegetarian. She never planned to restrict even more items from her diet, but in 2006, when her doctor explained that her physical symptoms were likely caused by food reactivity, she was hooked. Since then, Deepa has managed her health, including a heart condition and asthma, almost exclusively pill free through diet and exercise. She believes food is medicine and food is joy (everything in balance!) and can often be found indulging in sweet treats around the Bay Area with her two young boys and ever supportive husband.

Sam Laber

Sam Laber, Founder/CMO

Sam began a modified diet at age 9 after he was diagnosed with a mild case of Tourette’s Syndrome. To lessen the severity of ticks, he was urged to cut out caffeine, refined sugar and artificial dyes. But since telling a kid he can't have sweets is one thing short of taking away video games, his mom introduced “special treat Thursday”, a once-a-week cheat day headlined by an indulgent after school snack. Through diet and exercise, Sam has been able to keep his Tourette's in check for over 20 years (while still affording himself the occasional special treat day).

Advisors

Anita Ahuja MD

Dr. Anita Ahuja MD

Pediatric gastroenterologist with 15+ years experience. Stanford fellow currently practicing at Kaiser Permanente.

Halle Hutchison

Halle Hutchison

VP Marketing at Rover.com. 10+ years consumer marketing leadership at Alaska Airlines, T-Mobile and Expedia.

Julia Lipton

Julia Lipton

Former Head of Growth at Rise (acq. by One Medical). Built and managed Rise’s coaching network.

Arif Poonawala

Arif Poonawala

Former Head of Product at Rise (Founding Team). Built RIse app + coaching portal.

Britney Kennedy

Britney Kennedy

Founder of OnPoint Nutrition, a mobile nutrition counseling company serving the Greater Philadelphia area.

Nick DeSimone

Nick DeSimone

Engineering leader with 3 startup exits. Deep knowledge of AI and machine learning.